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Any public speaker worth his/her fee will see the task as not simply delivering a talk. Those worthy of patronage will also undertake prior research into the client's desired outcomes, industry competition and the current and potential problems faced by that client's business. Only by doing so can the speaker hope to add value and serve the purpose for which he/she was booked.
Remember that a speaker does not have to be intimately knowledgeable about your particular industry to add value.
Frequently, you'll find that speakers are also trained and experienced coaches and/or trainers with professional business qualifications. Often, they will have climbed the corporate latter to a senior management position so they understand the problems faced at different levels in the workplace. This means they have the processes in place to support staff and management so that improvements are effected from within, which increases morale, abilities, working relationships, communication, confidence and, ultimately, bottom-line results.
This is why a good speaker is likely to also want to discuss requirements with your company's decision or policy-makers, and may also want to survey a selection of conference attendees prior to your event. This all forms part of the speaker's due diligence that ensures relevance in the subject matter and a good return on investment for the client.
How to run your greatest conference ever Like most good achievements, a magnificent meeting depends on planning and preparation. These are essential to a good conference and this article explains the basics of what you need to do.
Planning The first stage in organising any conference is planning. Your plan should start with these questions: What do we want our audience to go home and say about the meeting, apart from the fact that they had a great time? What is the key message we want our audience to remember? What action do we want our audience to take after attending this conference? In other words, start your planning with ..
A competent speaker is also likely to be able to offer a package of options including workshops, coaching, facilitation and training, in addition to a keynote speech.
In summary, here are my five top tips for getting the most out of working with a speaker:
1. Know why you're booking a speaker, i.e. what are your desired outcomes?;
2. Book far enough in advance to allow the speaker sufficient research and preparation time;
16th Annual Bioneers Conference Marin Center, San Rafael, CA October 14 16, 2005
16th Annual Bioneers Conference Marin Center, San Rafael, CA October 14 16, 2005
The Nations Premier Solutions-Centered Summit
Addressing Innovative Strategies for Restoring the Earth and People
Before Anyone Knew Katrina Would Strike, Bioneers Programmed:
Bill McKibben on Global Warming and the Transition to Renewable Energy
Diane Wilson on Ending Chemical Contamination of the Gulf Coast
Dr. Bernice Reagon on Lessons of the Civil Rights Movement for Environmental Justice
It was only a matter of when, not if, our country would have to face these profound crises of both environmental ..
3. Seek a speaker who focuses on providing value to you, the client, rather than one who sees the role as just delivering a speech;
4. Be prepared to co-operate in providing the access the speaker needs to best meet your expectations;
5. Remember that true change is a process. Find out whether your speaker can provide follow-up support and training.
About the Author:
Maria Davies is the UKs most successful female sales presenter who trains others to overcome their public speaking fears and use presentation skills to increase the audience share for their product or service by around 91%. Find out more speaker bookings at http://www.laddersofsuccess.com" target="_blank"> http://www.laddersofsuccess.com
Source: http://www.isnare.com
Maria DaviesHow To Select And Benefit From Using A Professional Speaker At Your Conference
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